Objects with a sense of Place.
Custom woven pieces developed with hotels and resorts - from first concept to final setting.
Created for the property.
Rooted in place.
T.A.I Studio works with hospitality teams to translate identity, setting and guest experience into distinctive woven objects.
Working alongside our community of makers, we manage the journey from concept and prototyping to small-batch making and on-property storytelling.
Local Production
Bespoke Designs
Editorial Storytelling
From Idea to Object.
From Object to Place.
Each collaboration brings together design concepts, prototype development, handmade production and photography that places the resort at the centre of the story.
Selected Collaborations
TreeHouse Villas Koh Yao.
Custom Specification
50 Pieces
On-Property Storytelling
TreeHouse Villas commissioned a collection of 50 custom-developed beach bags, designed both for guests to use in-villa during their stay and to purchase via the gallery.
We began at the property: understanding how the bags would be used, studying the resort’s atmosphere and visual language, and considering how the finished collection could later be photographed within its setting.
An initial prototype allowed us to refine the scale and placement of the logo, adjust the shape and length of the handles, and explore different linings. The first 15 pieces then entered use at the resort, providing practical feedback before the remainder of the collection was completed.
When the team chose to reconsider the lining, we developed two further samples around a darker finish. Once the preferred option was confirmed, the remaining pieces were produced to the revised specification by our team in Phatthalung.
Across subsequent visits, we created approximately 80 photography and video assets for the property. The creative direction placed TreeHouse itself at the centre of the story—showing the bags within its villas, dining spaces, resort shop and island setting rather than presenting them as isolated products.
The resulting Places feature extended the collaboration beyond production, connecting the finished objects to the property, its guests and the people who made them.
The Bell
Pool Villa Resort.
Guest-App Retail Pilot
30 Pieces
Custom-Branded Collection
The Bell Phuket commissioned 30 custom-branded beach bags, developed to translate the property’s distinctive bell motif and themes of nature and ritual.
From this starting point, we refined the bag’s proportions, handle construction, finishing details and the placement of The Bell’s embroidered identity. The resulting collection was produced by our weaving and finishing community in Phatthalung.
Alongside the physical pieces, we created a body of photography and video assets for use across The Bell’s communal screens. This introduces guests to the collection, its materials and the people behind its production while placing the objects within the atmosphere of the property.
The next stage expands the collaboration into a digital retail pilot built around The Bell’s existing guest app. Without requiring a physical shop or additional inventory at the resort, selected T.A.I retail pieces will be made available for guests to browse during their stay.
Under the planned journey, interested guests will submit a request through the app. The Bell team will then contact T.A.I, allowing us to confirm the selection and arrange same-day delivery to the property within Phuket.
By connecting on-property storytelling, an existing digital guest touchpoint and local fulfilment, the pilot creates a new route from discovery to purchase. It extends the collaboration beyond the custom-branded collection and into the wider guest experience.
Six Senses
Samui.
Six Senses Samui began as a retail partnership, expanding into a branded concept study exploring how locally made pieces could support both the guest experience and resort retail.
On-Property Storytelling
Resort Retail
Concept Development
To connect the collection to its origins, we developed a dedicated retail display and tablet presentation looping footage of material preparation, weaving and life in Phatthalung. This allowed guests to encounter not only the finished objects, but also the people, materials and processes behind them.
Working with the property team, we explored multiple shapes, functions and specification levels. One direction considered a single branded piece suitable for both guest use and retail. Another explored distinct tiers, with a practical guest version and a more detailed Gallery edition.
We produced a concept collection of five prototypes across different forms and styles, testing proportions, handles, closures and varied embroidered interpretations of the Six Senses dot motif. We then travelled to the resort to present the collection and photograph the pieces within their intended setting.
Feedback informed a further design iteration supported by detailed documents defining dimensions, logo scale, positioning and production tolerances. We also developed internal marketing language to help communicate the collection, its materials and the story of its making.
Selected by leading resorts, wellness retreats and boutique hospitality brands across Thailand.
Place Cannot Be Imported.
The strongest hospitality experiences feel connected to their surroundings.
Our Stories explore the materials, people and traditions that shape our work.
Begin with the Place.
Tell us about your property, project or idea. We’ll suggest a practical first step—from an initial prototype to a complete collection.